SEO works, that’s a fact everyone has come to terms with. However, some people still have a few questions regarding its effectiveness when it comes to smaller businesses and targeting certain locations. In this article, we’re going to be looking at the effectiveness of SEO in Jersey and, the Channel Islands.
SEO In Jersey Is Now A Must
While there is a lot of debate over whether SEO in Jersey is effective (or even worth doing), its effectiveness in general cannot be denied. Before we go any further, let’s address the elephant in the room; Jersey is not a big place, and one of the core components of SEO is targeting locations so they can rank on Google. See where we’re going with this? Because Jersey is essentially the same size as a small city in the UK, structuring an SEO campaign is not only going to help you get found but, help drive traffic to your website.
Getting Ahead Of The Competition
As the days months and years go by, more businesses are going to pop up in Jersey and they’re going to want to find ways to get ahead of the competition. At the moment, SEO in Jersey isn’t digging up too much attention, which is a good thing if you’re looking to get ahead of the competition. Your business will be easier to rank for your targeted keywords, with less competition.
So, if you own a business in Jersey, you’d be wise to look into making your website SEO-friendly. Doing this now will not only put you at the top of Jersey’s Google algorithm, but it will help keep you there.
Optimising Your Website In Jersey
The rules of SEO don’t change just because it’s Jersey. You’ll still want to optimise your website the same way you would if you were a business in London or anywhere else in the world. However, there are a few things you can do to help you rank for Jersey search terms, which we’ll talk about below.
Jersey Landing Pages
Jersey is pretty small, meaning the island itself would act as a location landing page for this exact reason.
For example, you’d never search for something like ‘web design company St Helier’, because that seriously narrows your search term and it’s not something you’d really type into Google. Instead, you’d be searching for ‘web design company Jersey’ because you want to see all the services available on the island!
Content Surrounding Jersey Interests
Bullfighter is a digital marketing company based in Jersey, so obviously we wish to attract business for the services we provide. Our goal is to appear on the first page of Google’s search results (and, we do), for the keywords the match our services. Next, we create content relevant to our services in Jersey, incorporating keywords tailored around our services, such as, web design, SEO, web development and, of course, Jersey!
Jersey is the important keyword here, because while it is important to rank for digital marketing and SEO keywords, you’re targeting people in Jersey, so make sure you remember this when writing content.
Keep it local, keep it focused and keep it relevant!
On-Site SEO In Jersey
Again, the rules of SEO remain the same in this respect. You want a website that functions appropriately and includes clear calls to action. Sure, you may want to incorporate multimedia that matches your business in Jersey, for example, if you were an independent web designer, you may want to include a smart video detailing your skills, or a hero banner revolving around Jersey-themed principles.
Alongside that, you may want to include keywords and images surrounding targeted keywords (such as Jersey web design, web design Channel Islands Jersey, etc). Optimising your site to intrigue Jersey visitors is essential, you also want to ensure that your site looks as if it’s a Jersey website – unless you are targeting the UK as well, which we’ll talk about in the next chapter.
Targeting Jersey And Away
If you’re a business that wants to target Jersey as well as other locations across the UK or Europe, then you’ll want to create at least one location landing page and have a blog dedicated to Jersey. This is to ensure that your business ranks for both Jersey services and any other locations you want to target. If you only write content and landing pages about UK/Europe, then you’re not going to be ranking for Jersey as it’s not being targeted.
Is SEO In Jersey Worth It?
The short answer? Yes.
The digital world is evolving every day and eventually, people are going to start realising that Jersey is a goldmine for SEO. Starting early with a strong, ethical SEO campaign will stand every business in good stead for remaining at the top of Google for the foreseeable future. Start investing in SEO now and this will see huge returns in the future. It is time to get started!
Need SEO In Jersey?
That’s where we come in! If you’re seeking any further information regarding digital marketing, or how Bullfighter can help bring more visitors to your business, why not give us a quick call? We know it can seem a bit daunting at first, but it really isn’t, plus, we’ll do all the legwork! All you need to do is visit our Contact Page, or pick up the phone and give us a call on 07797 727891