The fact that you’re reading this suggests you’re either considering SEO or at least wondering what it’s all about. Either way, all you need to know is that in order to get your website ranking organically and draw potential customers to your website, you need SEO.
So, what makes SEO? What are the key ingredients to an effective, world-beating SEO campaign? Well, that’s the golden question, something Google holds close to its complex, robotic chest.
However, what we do know is there are 5 guaranteed tips that have been tried, tested and seen success. So, in this article, we’re going to be looking at the core components of SEO and how you can use these components to build a strong and reliable foundation for your website.
1. Technical SEO
We’re going to start with the technical side of SEO, which is something that’s criminally overlooked.
Technical SEO is just as important as the content-based side, because if your website isn’t operating properly, it’s not going to rank very well. Plus, if customers can’t navigate your site with ease because there are problems in the back-end, it’s going to impact their onsite experience, which may lead them to leave your website.
You can always opt for a Google Search Console account, which is basically software that crawls (digs around for any issues on your site) to see if there’s anything that’s not quite working, or could be improved. It will also notify you if it’s found anything wrong with your content, or if you’ve been handed a manual search penalty (these are not fun). From a technical perspective, having a Google Search Console account is essential for SEO.
2. On-Page SEO
In contrast to technical SEO, on-page looks at making changes to the surface of the website, specifically what the visitors see. This all begins with arguably the most important factor of SEO: keyword research. More specifically, keyword research looks as incorporating targeted keywords on your site. This can be done in multiple ways, including:
Content (blog posts, articles etc)
Pictures with correct alt tags
URL structure (if your website has targeted keywords in its title, like ‘Web Design Jersey’, this will help).
Site usability also comes into play here. If your website isn’t easy to navigate, visitors are going to have a hard time finding the service they’re looking for, which is likely to result in a lack of conversions. Essentially, on-page SEO is all about providing the visitor with a good overall user experience. As long as your website includes clear calls to action and an attractive layout, your visitors are more likely to opt for your services.
What’s SEO without content? Well, not very effective, that’s what.
We’ll start by talking about content on-site, as that’s where it all begins. Your website needs content so once people fall onto your homepage, they can easily read and understand what your website and business is all about. About pages, location landing pages, why your business is different, what you offer – all of these factors need to be detailed so the visitor knows exactly what you’re offering without having to search through the entire website. This type of content will lead them onto other pages on your site and if your content is well-written, it’s likely it will lead to a conversion.
That’s one side of content, the other side involves the blog, or news section of your website. This is arguably what is going to draw people to your homepage. For example, if you’re a web design company based in Jersey, you’re going to want to be blogging about every that revolves around web design. That will include:
The list goes on. Writing articles about these topics is more likely to get your website noticed online, because you’ll be targeting relevant keywords in those articles. So, if you’ve written an informative, relevant and actionable article including relevant keywords to your product or business, then Google is more likely to rank you higher for those keywords, which means more people will find your website. It’s as simple as that!
4. Link Building Content
The other side of content is outreaching to other websites and business with your articles.
If you write something that is genuinely helpful and unique (uniqueness is incredibly important), people may want to publish your work on their website. Let’s say you write a really informative article on how to build a basic website on WordPress but you include a step-by-step process with pictures and a video tutorial. That’s unique content, it’s engaging, informative and covers three multimedia bases (pictures, video and content).
What you want to do then is pitch this article to relevant websites. If your pitch is successful, make sure you place a backlink in your article that points back to your website. Websites will usually accept this backlink because you’ve supplied them with a unique article for their website. It’s beneficial for both parties.
Remember, you want to be pitching to trusted websites with a high authority (as possible). If you’re posting articles on spammy websites that have no relevance to your business, Google will notice this and won’t reward you for your efforts.
5. Social Media
If you have a website, you need to incorporate at least one social media platform. Be it Facebook, Twitter, Instagram or whatever it may be, social media is critically important to drive your business and brand traffic.
While you can’t necessarily rank on social media sites (in the same way you can on Google), building and maintaining an audience on social media will help keep your customers engaged and updated with your business. For example, if your business is on one of the three major social platforms (Facebook, Twitter, Instagram), customers can be kept updated via your posts and updates. In some cases, they will can receive notifications which alert them to your offers and/or promotions.
Social media is a must for every website in today’s digitalised world. However, you might find that sticking to one platform is more beneficial than opting for all three. This is because you don’t want to spread your butter too thin. Stick to one platform, until you’re confident that you can replicate the amount visitors on another.
That makes up the 5 core components of SEO! Utilising this 5 factors will definitely get you some brownie points with Google, all you need to do is be consistent and keep your site updated! Posting continuous, relevant content is the most important factor for SEO (in the copywriter’s opinion), because it keeps your website updated, unique and engaging. If you don’t have time to juggle the 5 core SEO components, you may want to seek further help in one or two of these departments. If you have the time to maintain all 5, then you’re all set for a SEO-friendly website!
Need SEO In Jersey?
That’s where we come in! If you’re after any more information regarding digital marketing or how we can help bring more visitors to your site, why not give us a quick call? We know it can seem a bit daunting at first, but it really isn’t, plus, we’ll do all the legwork! All you need to do is visit our Contact Page, or pick up the phone and give us a call on 07797 727891