What is Digital Marketing?
Simply put, digital marketing combines all types marketing techniques that use the internet to increase brand promotion. This includes advertising pushed through various digital channels, including websites, social media and mobile apps.
The Branches of Any Digital Marketing Agency
Think of digital marketing as a tree, and its branches are made up of digital constructs (apps, podcasts, video, social media and pretty much all forms of digital media). However, while digital marketing may be the tree that breathes life into the constructs, the internet is the root which allows the tree to function and ultimately, live.
The two biggest branches of digital marketing are:
SEO (search engine optimisation)
In a nutshell, SEO is the process of optimising content, technical factors and brand awareness to help push your website further up the Google rankings by ranking for certain keywords and phrases.
Essentially, the main aim of SEO is to drive online traffic to your website, so when prospective customers type in certain keywords, your website is the first result they will see.
PPC (Pay Per Click)
We discussed the differences between PPC and SEO in one of our previous articles, but to summarise:
PPC is a form of online advertising that can be tailored to appear when certain search terms (keywords/phrases) are entered. PPC adverts are essentially ‘sponsored’ links. Once someone clicks your link, you are charged however much you’re bidding for that keyword or phrase.
PPC results (unlike SEO) are essentially always visible (assuming you’re outbidding your competition for your targeted search terms). PPC ads are extremely effective for a range of businesses and have the potential to achieve a good ROI.
What Does a Digital Marketing Agency in Jersey Do?
A digital agency’s job is to understand your business so they’re able to apply their digital communication skills to promote your business’ brand awareness and drive conversions.
For example, let’s say you own a garden machinery company in Jersey. Your soul goal is to sell more of your machinery but to do this, people need to know who you are.
So, the first step is explaining to your aims and goals to your digital agency. They need to understand your business in order to make the most of your USP (unique selling points).
For a garden machinery company, they would need to know the following:
- What your core product/service is (could be selling garden machinery eg: lawn mowers, strimmers, hedge trimmers etc)
- Where you sell to (geographic targeting)
- Audience demographic
- Targeted keywords (lawn mowers, garden tools, etc)
- What your best-selling machines are
- Your budget allocations for SEO and/or PPC
This is just a brief outline of what is required.
It’s essential that your digital marketing agency understands your business, because from there, they can start optimising time, tools and putting a strategy in place to get the biggest ROI.
How Much Does a Digital Marketing Agency Cost?
Costs vary widely depending on the strategy decided by you and the agency you choose. This is because there are several factors that need to be addressed before a definitive price can be given.
The first step is figuring out where your business stands online and what you need to do to get your business recognised in the digital world. According to Smart Insights, almost 50% of businesses fail to have a correctly structured digital campaign. Getting this right is essential, as it ultimately dictates your ROI.
Once you’ve decided the direction of your campaign (SEO and PPC structure, time spent on each area, etc), then you can discuss your budget.
Again, prices vary on several factors, but you can expect to pay within the region of £1,000 per month to upwards of £20,000. There’s a lot to talk about regarding pricing up your digital campaign (which will be discussed in the next article), this is just a brief insight into what you can expect to pay.
Digital campaigns do not have to be pricey. A professional digital agency will be able to tailor bespoke strategies for any business, provided you are realistic about your expectations.
Do I Need Digital Marketing in Jersey?
Digital marketing is essential for every business, there’s no debating that. The number of people who go online is still increasing, and along with that, online shoppers in the UK use the internet for 87% of their retail purchases.
Regardless of whether your business is local or nation-wide, digital marketing is essential and will only benefit you.
If you’re looking for a digital agency in Jersey, our team are always on-hand to offer their expert, impartial advice. Feel free to give us a call on the number below.