The 7 Main Reasons Why Your Business Needs Digital Marketing
Every business has different goals in mind, but they all share one main aim: to reach and connect with their consumers.
For this to be achieved, you are going want to utilise the resources and technology available to you, and the internet is the hub of digital marketing.
Every day, more and more people are investing in products and services online. Forbes stated that 82% of consumers research online, and Tech Crunch similarly reports that 79% of people now shop online.
The stats don’t lie a digital marketing agency is essential for every modern business and the benefits of utilising one can’t be ignored. We’ve listed five of our top reasons you’re going to want to take advantage of what digital marketing can do for you and your business in Jersey.
1. It is Now the Most Powerful Form of Marketing
Digital marketing’s main selling point is that it offers businesses the ability to engage with their customers on a global scale. Digital marketing encompasses several digital channels that are able to reach millions with a click of a button, and that’s something every business needs to take advantage of.
Just look at social media channels such as Instagram, YouTube and Facebook – each platform reaches millions every day and they are becoming more and more optimised for digital marketing purposes.
By 2021, Shopify Plus predicts that global retail e-commerce sales will reach $4.5 trillion.
That’s a pretty big sum.
2. It’s Cost Effective and the ROI is Impressive
Unlike traditional marketing, digital has the potential to promote your business at a fraction of the cost, to a bigger audience, around the clock. This is great news for smaller businesses who can’t afford to compete with bigger companies for advertising space.
Look at it this way, smaller businesses are able to reach thousands of people via social media for anywhere between £3 and a fiver. Pretty impressive, right? In contrast, traditional marketing techniques such as direct mail, television and newspapers can be scarily costly:
A quarter page of a local newspaper would set you back around £250, and a full-page advert in The Daily Mail comes in at £30,000.
TV ads vary depending on the channel and the show that’s on at the same time. For example, if you’re looking to place an ad for your business right after Game of Thrones, you’re going to be looking at any between £10,000 – £50,000. Again, this is a very rough estimate and the cost depends entirely on what you’re advertising, and how popular the programme and channel is.
Radio is probably the cheapest of all traditional marketing tactics, probably because it’s not as well received or easily digested as other marketing mediums. Don’t get us wrong, if a radio show has over 100,000 listeners, spending £2 for every 1,000 listeners (£200 for a 30 second ad) is still a pretty good deal. The only downside is that you can’t exactly rewind, pause or properly digest the information. Most people listening to radio are preoccupied with something else, whether it’s driving, working, socialising etc. This means it’s not as direct as other mediums.
Magazines are tough to pin a price on because of how much variation there is. However, generally speaking, you can expect to pay more for ad space in a magazine than a newspaper. Why? Because your ad will be seen for around a month longer than a newspaper (which is discarded after just one day). On average, you can expect to pay £200 for an ad in a magazine with 5,000 dedicated readers.
So, in contrast, £3 can get you a long way if you pick the right digital agency in Jersey.
3. It’s Simple to Measure Results
Measuring results is simple in digital marketing. Measuring data is essential to further understand the demands and behaviour of your audience. Glenn Fisher in The Art of the Click gives a good example of this using Coca-Cola’s polar bear campaign.
Everyone knows the polar bears from this ad, they’re iconic, and while it’s fair to say they did their job in getting people to buy Cola, we will never be able to measure how well it did statistically. Sure, you can assume that people bought more Cola right after the advert aired, but it could also have been several other reasons. This type of marketing cannot be measured, and this is why it loses out to digital.
Fisher says that had Cola slapped a ‘Claim Your Free Coke’ call to action on their website, they would have been able to measure how successful it was by seeing how many people clicked the call to action. Fisher also said they could still incorporate the polar bears, because they’re great.
Then again, Coca-Cola is a gargantuan corporation, they have enough money, they don’t care too much on measuring their TV ads. However, smaller companies would benefit from tracking and measuring their digital tactics. It’s easy to do and you can see results immediately and make changes depending on how well your ad, copy, image etc performed.
4. You Can Easily Identify and Understand Your Audience Demographic
Traditional marketing methods usually have a hard time reaching their targeted demographic. Take TV ads, for example, even if you manage to get some ad space on a popular TV channel and it reaches 10,000+ viewers, it’s not exactly ‘targeted’. It’s a stab in the dark, and in most cases, an expensive one.
Instead, digital marketing allows you to engage with your audience demographic by using SEO and PPC.
Consumers who are looking for your service (let’s say its digital marketing in Jersey) will type in keywords and phrases that are relevant to your service. For example, they may type in ‘digital marketing Jersey’, and if your website is optimised for SEO, you have a higher chance of appearing for search terms surrounding this, and other similar keywords.
PPC, on the other hand, allows you to target relevant consumers via demographic information and general characteristics.
5. It Taps into Social Media Users and
It’s thought that over 2.77 billion people are now on social media, and no matter what business you’re in, a large percentage of your audience will be using social channels.
Digital marketing uses social media channels to engage with audiences on multiple levels. There are now a number of social channels that have in-built systems that help you engage with your audience and those who are most likely to buy into your service.
Additionally, these platforms are great for socialising with your audience. It offers an informal and easy-to-use alternative to other contact formats (email, calling etc).
Looking for a Digital Agency in Jersey?
If you’re after any more information regarding digital marketing or how we can help drive you leads, why not give us a quick call?
We know it can seem a bit daunting at first, but it really isn’t, plus, we’ll do all the legwork! All you need to do is visit our Contact Page, or pick up the phone and give us a call on 07797 727 891.